Our story
Nazakat is not a flaw. It's a personality.
We started Nazakat Beauty in 2021 in a two-room Mumbai studio, tired of being told that wanting more — more pigment, more shine, more fuss — was somehow too much. Nazakat is the Hindi word for playful charm and a little bit of drama. We decided to build a beauty brand around it instead of apologising for it.
Made for Indian skin
Every shade range starts at deep and works outwards. Every formula is tested through a Mumbai monsoon and a Delhi summer.
Honest formulas
Full ingredient lists on every page, no borrowed claims, and dermatologist-reviewed actives at percentages we actually print.
Cruelty-free, always
Never tested on animals, mostly vegan, and packed in recyclable cartons printed with soy ink.
4.5 Lakh+
Orders shipped
18,000+
Five-star reviews
6
In-house labels
100%
Original products